TechTALK: iCONNECT - A Series on Social Media Marketing

30 June 2016 | 8:54 am - 8:54 am

HAROLDS HOTEL, C. Rosal St.

Be updated and equipped with the latest and
most effective online marketing strategies.

Certified Google Adwords Digital Marketing Strategist

DAY 1 – ORGANIC TRAFFIC
1. PHASE 1 – Social Media Principles
  1. What is Social Media?
  2. How do people use Social Media?
2. PHASE 2 – The Major Social Media Sites
  1. Facebook
    - Facebook Page Basics
    - Types of Contents
  2. Twitter
    - Twitter Basics
    - Sharing for Engaging
    - Trending Topics
3. PHASE 3 – Social Media Strategy
  1. Business Objectives
  2. Tone of Voice
  3. The Value of a Content Calendar
  1. PHASE 4 – Measuring Your Success
    1. Facebook Insights
    2. Twitter Analytics
    3. Google Analytics
DAY 2 – PAID TRAFFIC
1. PHASE 1 – Facebook Advertising
  1. Types of Advertising Campaigns
  2. Creating Custom Audience
  3. Campaign Budgets
2. PHASE 2 – Twitter Adverstising
  1. Types of Campaigns
  2. Campaign Basics

To register online, please click here. If you wish to do manual registration, you may instead download and use this form.

30 June 2016 | 8:54 am - 8:54 am

HAROLDS HOTEL, C. Rosal St.

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